….. MTN emerges as official sponsor

The Nigerian corner at this year’s edition of the annual Nottinghill carnival in London will once again be the centre of attraction as organisers announced new additions to a growing list of performers for the event.
UK based Nigerian comic; Wale Gates and musician JJC have been announced as the new set of acts that will be flying the Nigerian flag at this year’s edition of the world-famous street carnival.

The duo will be joining DJ Jimmy Jatt, Eldee, Tee A, and other heavyweights in the Nigeria entertainment circle to add colour to the event.

Organisers of the annual gig – Sodium Brand Solutions only recently announced a line up of A-list stars and entertainers to feature in this year’s edition and gave a promise to announce more acts that fans should expect to see at the ‘Naija corner’ of the carnival.

Speaking on this year’s edition, Principal Consultant of Sodium Brands Solutions – Abisoye Fagade said “Since securing the rights to host the only official Naija Corner at the Nottinghill Carnival, people have asked me several times: why Nottinghill? And my answer is simple: why not? This is one of the oldest running carnivals in the world; the second most popular. And can any one ever contest the fact that the population of Nigerians in the UK and across Europe is more that that of several African countries put together? Some of these people have not been home in years. The Naija corner is for them. And their friends of other nationalities who have been ‘mis-educated’ about Nigeria either by bad ambassadors or mischievous segments of international media’’.

“We will continue to fly the Nigerian flag. Anywhere people are gathered - be it in Brazil, in Portugal, Calabar, Lagos or even the US. It is our duty to showcase our country - he music, comedy, culture, film, dance, poetry, and everything else to the people of the world’’ he said.

Meanwhile, telecommunications giant MTN has thrown its weight behind the event as its official sponsor for this year.

Now in its 47th year, the annual event takes place on the streets of Nottinghill, Royal Borough of Kensington and Chelsea. The Naija corner is on Adela Street, off Kensal Road (Harrow End), W10, London.

This year’s edition is scheduled to hold on August 29, 2011 and will kick-off at 9am. Around 1 million people from around the world are expected to attend the ‘street party’ this summer.

The event is also proudly supported by BlackHouse Media, Nigeria Entertainment Today (NET), Western Union, Hip TV, Prime Time Entertainment, and HipTV.

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